About Charlie Reading
Entrepreneurship, Endurance, and Empowerment
Hello! I’m Charlie Reading...
I am an international speaker, multi-exit entrepreneur, and endurance athlete. My mission is to help business owners and leaders build scalable, high-performance teams that allow them to step away from the daily grind and focus on what truly matters.
VANGUARD LEADERSHIP
Mastering the Art of the Business Exit
Having founded and successfully sold Efficient Portfolio Wealth Management, I understand the friction between scaling a business and maintaining a life. Today, I lead The Trusted Team, helping others achieve the same autonomy. I live my philosophy: taking 3 full months off every single year to recharge and rediscover.
Discipline in the water, on the bike, and on
the pavement is the same discipline
required in the boardroom.
As a 6-time Ironman finisher and The World Championships, I don't just talk about endurance I live it. The grit required to push through mile 20 of a marathon is the same resilience needed to scale a global enterprise.
Speaking Topics
5 Published Books
Including "The Business of Endurance," distilling years of performance psychology into actionable strategy.
Podcasts
Host of "Business of Endurance" and "Progress in Practice," reaching thousands of monthly listeners.
Global Stages
Miami Beach (11k Peers)
United Kingdom & USA
Singapore & Sydney
"Charlie has a rare ability to
simplify the complex and
energize an entire room with
actionable wisdom."
SARAH HOGAN
Strategic Partner & CEO
Beyond the Boardroom
When I'm not on stage or training, I’m a husband to Caryl and a proud father to Ffion and Bronwyn. My curiosity takes me underwater for scuba diving or exploring the remote corners of the globe. I believe true wealth is the freedom to enjoy these moments without the weight of an unmanaged business.
